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德國擬讓報(bào)刊向谷歌等網(wǎng)絡(luò)公司收費(fèi)

2012-03-15 08:51

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德國擬讓報(bào)刊向谷歌等網(wǎng)絡(luò)公司收費(fèi)

In a move aimed at helping newspapers generate new revenue from struggling online operations, the German government intends to require search engines and other Internet companies to pay publishers whose content they highlight.

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In a move aimed at helping newspapers generate new revenue from struggling online operations, the German government intends to require search engines and other Internet companies to pay publishers whose content they highlight.

The German governing coalition, led by Chancellor Angela Merkel’s Christian Democratic Union, said last week that it planned to introduce legislation to create a new kind of copyright for online publishers. Under the proposal, Internet aggregators and search engines would have to pay the publishers if they wanted to display all or parts of their articles — even small snippets like those that are shown in search links.

The proposal was cheered by German publishers, who complain that Internet companies like Google have profited hugely from their content, while generating only scraps of digital revenue.

“In the digital age, such a right is essential to protect the joint efforts of journalists and publishers,” the Federation of German Newspaper Publishers said, adding that it was “an essential measure for the maintenance of an independent, privately financed news media.”

But the announcement set off howls of protest from Internet companies and bloggers, who said the proposal could threaten free speech and stunt the development of the digital economy in Germany.

The proposal, in an announcement of the coalition’s legislative agenda, follows intense lobbying by publishers, after the idea was initially put forward several years ago.

The plan authorizes ministers to draft a bill, which is expected to go to the Bundestag, the lower house of Parliament, this summer.

The proposal addresses a debate that has raged since the early days of the Internet: Who benefits more from digital links and the traffic they generate — search engines, aggregators and other online hubs, or the sites that produce the content?

Google does not sell advertising on its German news aggregation service, which displays snippets of articles and links to the originating sites. But the company earns billions of euros from advertising on its search engine and other services.

Most German newspaper publishers, on the other hand, generate only minuscule revenue online from advertising or other sources, like so-called pay walls around their content.

(Read by Nelly Min. Nelly Min is a journalist at the China Daily Website.)

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(Agencies)

為了幫助萎靡不振的網(wǎng)上報(bào)紙業(yè)務(wù)獲得新收入來源,德國政府?dāng)M要求搜索引擎和其他互聯(lián)網(wǎng)公司,在頁面突出顯示這些報(bào)紙的內(nèi)容時(shí)付費(fèi)給報(bào)社。

以德國總理默克爾為首的基督教民主聯(lián)盟領(lǐng)導(dǎo)的聯(lián)合政府上周表示,計(jì)劃立法為互聯(lián)網(wǎng)出版商制定新的版權(quán)條例。按照這項(xiàng)計(jì)劃,網(wǎng)絡(luò)新聞聚合器和搜索引擎如要登載報(bào)紙的全篇或者部分內(nèi)容,甚至是那些出現(xiàn)在搜索鏈接中的詞條,都須付費(fèi)給對(duì)方。

這一計(jì)劃使德國出版商備受鼓舞,他們抱怨谷歌等互聯(lián)網(wǎng)公司從登載他們的內(nèi)容中獲取了巨額利潤,而產(chǎn)生的數(shù)字業(yè)務(wù)費(fèi)用只不過是九牛一毛。

德國報(bào)紙出版商聯(lián)盟說:“在數(shù)字時(shí)代,制定這類版權(quán)是對(duì)記者和出版商共同成果的保護(hù)”,該聯(lián)盟還補(bǔ)充說,這是“維持獨(dú)立的私營新聞媒體的必要舉措”。

但是這一宣布引起了互聯(lián)網(wǎng)公司和博客使用者的抗議,他們認(rèn)為這一計(jì)劃將會(huì)危及言論自由,并且阻礙德國數(shù)字經(jīng)濟(jì)的發(fā)展。

聯(lián)盟的立法議程里宣布了這一計(jì)劃。該計(jì)劃一宣布出版商們便積極進(jìn)行游說,事實(shí)上這一想法早在幾年前就已經(jīng)提出。

這個(gè)計(jì)劃授權(quán)部長們草擬法案,預(yù)計(jì)今天夏天將提交給德國聯(lián)邦議院,即下議院,進(jìn)行表決。

這一計(jì)劃引發(fā)了自互聯(lián)網(wǎng)產(chǎn)生不久便風(fēng)行的一場(chǎng)爭(zhēng)論:誰是數(shù)據(jù)鏈接和由此產(chǎn)生的網(wǎng)絡(luò)流量的更大贏家?搜索引擎,聚合器,其他的網(wǎng)絡(luò)信息樞紐,還是產(chǎn)生源信息的網(wǎng)頁?

谷歌在德國的新聞聚合服務(wù)可顯示原創(chuàng)網(wǎng)站的文章片段和鏈接,不過谷歌并沒有用這種服務(wù)賣廣告。但是,谷歌通過自身的搜索引擎和其他服務(wù)的廣告賺取了數(shù)十億歐元的利潤。

而另一方面,大多數(shù)德國報(bào)紙出版商只能通過廣告或付費(fèi)閱讀等其他渠道獲取極少的網(wǎng)絡(luò)收入。

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Vocabulary:

stunt: 阻礙

Bundestag: 德國聯(lián)邦議院,德國眾議院

minuscule: 微小的

 

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