媒體英語
UK supermarket spending 'challenges' could lead to overspending 英國超市鼓勵(lì)消費(fèi) “挑戰(zhàn)” 或會(huì)導(dǎo)致過度消費(fèi)
特易購（ Tesco ）、桑斯伯里（ Sainsbury's ）、 阿斯達(dá)（ Asda ）和莫里斯（ Morrisons ）是英國規(guī)模最大的四家超市。它們現(xiàn)在開始為那些加入顧客忠誠計(jì)劃的會(huì)員提供積分獎(jiǎng)勵(lì)，只要會(huì)員達(dá)到消費(fèi)目標(biāo)即可。但是消費(fèi)者組織警告稱這種做法可能會(huì)導(dǎo)致過度消費(fèi)。
Tesco, Sainsbury's, Asda and Morrisons are now offering members of their loyalty schemes bonus points if they hit spending targets.
特易購（Tesco）、桑斯伯里（Sainsbury's）、阿斯達(dá)（Asda）和莫里斯（Morrisons）目前為其顧客忠誠計(jì)劃的會(huì)員提供獎(jiǎng)勵(lì)積分，只要會(huì)員達(dá)到消費(fèi)目標(biāo)即可。
The challenges vary between supermarkets, but some involve shopping more frequently, while others are about hitting a spending target on specific products before a deadline.
不同超市對(duì)會(huì)員提出的挑戰(zhàn)各不相同，有些需要會(huì)員更頻繁地購物，而另外一些則需要會(huì)員在某個(gè)截止日期之前完成消費(fèi)特定商品。
Supermarkets say these schemes offer better value and more personalised savings, but the consumer group Which? and the debt charity StepChange have warned that setting shopping challenges could encourage people to spend more than they can afford.
超市說這些會(huì)員項(xiàng)目為會(huì)員提供更物有所值的產(chǎn)品和更具個(gè)性化的省錢方案。但英國消費(fèi)者組織 Which? 和債務(wù)慈善機(jī)構(gòu) StepChange 則警告稱，給顧客設(shè)置購物挑戰(zhàn)可能會(huì)鼓勵(lì)公眾超過自己的消費(fèi)能力購物。
Retail experts have told the BBC personalised prices and challenges are simply a way for supermarkets to get customers to spend more with them instead of their rivals. New data from the research firm Kantar suggest the average person has loyalty cards for three different supermarkets.
一些零售業(yè)專家告訴 BBC，個(gè)性化價(jià)格和消費(fèi)挑戰(zhàn)只不過是超市想讓顧客在自家多消費(fèi)而不在競爭對(duì)手那里消費(fèi)的一個(gè)方法。市場調(diào)研公司 Kantar（凱度）的新數(shù)據(jù)顯示，一個(gè)普通顧客會(huì)擁有三家不同超市的忠誠會(huì)員卡。
詞匯表
loyalty schemes 顧客忠誠計(jì)劃
spending targets 消費(fèi)目標(biāo)
deadline 截止日期
value 價(jià)值、物有所值
debt 債務(wù)
afford 能消費(fèi)得起
retail experts 零售業(yè)專家
rivals 競爭對(duì)手
loyalty cards 忠誠會(huì)員卡
閱讀理解：請(qǐng)?jiān)谧x完上文后，回答下列問題。
1. What are the supermarkets offering to their loyalty scheme members if they hit their spending targets?
2. True or False? The supermarkets are offering different challenges.
3. What is a potential danger of these shopping challenges?
4. According to new data, how many supermarket loyalty cards does the average person have?
答案
1. What are the supermarkets offering to their loyalty scheme members if they hit their spending targets?
Supermarkets are now offering members of their loyalty schemes bonus points if they hit spending targets.
2. True or False? The supermarkets are offering different challenges.
True. The challenges vary between supermarkets.
3. What is a potential danger of these shopping challenges?
A potential danger is that setting shopping challenges could encourage people to spend more than they can afford.
4. According to new data, how many supermarket loyalty cards does the average person have?
According to new data from the research firm Kantar, the average person has loyalty cards for three different supermarkets.
