2月19日,大眾點(diǎn)評(píng)宣布騰訊入股,占股20%,這再度讓互聯(lián)網(wǎng)圈里的小伙伴為之一振。如今,微信已經(jīng)成為騰訊布局O2O的基石,而大眾點(diǎn)評(píng)的加入使得騰訊O2O的布局更加“豐滿”。
請(qǐng)看相關(guān)報(bào)道:
Dianping can leverage Tencent's extensive user-base from platforms such as QQ, to penetrate lower cities. Zheng Shuai / China Daily |
The tie-up is aimed at fostering the leading online-to-offline ecosystem in China, leveraging dianping's high quality offline merchant network and Tencent's social communications platforms such as WeChat and QQ.
此次合作意在打造中國(guó)最大的O2O生態(tài)圈,使點(diǎn)評(píng)的優(yōu)質(zhì)線下商家網(wǎng)絡(luò)與騰訊的微信和QQ等社交平臺(tái)實(shí)現(xiàn)資源互補(bǔ)。
O2O即online-to-offline,指的是將線下的商務(wù)機(jī)會(huì)(offline business opportunities)與互聯(lián)網(wǎng)結(jié)合,讓互聯(lián)網(wǎng)成為線下交易的前臺(tái)。這個(gè)概念最早來(lái)源于美國(guó)。O2O的概念非常廣泛,只要產(chǎn)業(yè)鏈中既可涉及到線上,又可涉及到線下,就可通稱(chēng)為O2O。
電子商務(wù)時(shí)代已經(jīng)很普遍的商務(wù)模式包括:B2C(business to consumer,商家對(duì)客戶)、B2B(business to business,商家對(duì)商家)、C2C(consumer to consumer,個(gè)人對(duì)個(gè)人)等。
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