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The BBC has unveiled its much-anticipated London 2012 Olympic trailer.
最近英國廣播公司發(fā)布了備受關(guān)注的2012倫敦奧運(yùn)宣傳片。
Entitled Stadium UK, a 60-second section of the 4-minute film debuted during half-time of the Euro 2012 Final between Spain and Italy. Backed by an original song composed by Elbow, the trailer depicts the UK as a huge stadium, with swimming events taking place in lakes, high streets converted into running tracks while boxers and gymnasts perform against the backdrop of a typical British cityscape. All of the athlete characters featured in the film are animation.
這個(gè)名為《英國體育場》的宣傳片時(shí)長4分鐘，此前有個(gè)60秒版本的曾在2012歐洲杯西班牙與意大利決賽的中場休息時(shí)首次亮相。伴隨著Elbow樂隊(duì)的音樂，影片將英國比作一個(gè)巨大的體育場：在湖中舉辦游泳賽事，街道變成了跑道，而拳擊手與體操運(yùn)動(dòng)員則在一個(gè)個(gè)英國建筑前比賽。所有的運(yùn)動(dòng)員形象都是由動(dòng)畫制作完成。
Elbow’s music will be available to download from July 27, with profits going to BBC Children in Need and BBC Sport Relief. The full version of the Olympic film will be transmitted at 19：30 on Tuesday July 3 on BBC1 though creative work from the campaign will also be used via desktop , mobile, tablet and connected TV platform.
Elbow樂隊(duì)的背景音樂可于7月27日起在網(wǎng)上下載，所得款項(xiàng)將作為善款用于BBC兒童援助與運(yùn)動(dòng)救助項(xiàng)目。完整版的奧運(yùn)宣傳片將在7月3日星期二晚上7點(diǎn)半于BBC1播出，也可以通過臺(tái)式電腦、手機(jī)、平板電腦等多個(gè)方式收看。
Commenting, Louisa Fyans, Head of Marketing and Communications for BBC 2012, said the corporation had to deliver a campaign “that reflected both the unique role the BBC plays as the UK’s Olympic broadcaster and one that reflected the size and scale of the Olympic Games. Animation enabled us to deliver to this brief and helped us create something really special for the London 2012 campaign."
英國廣播公司市場交流部部長Louisa Fyans 對(duì)此評(píng)論說，這個(gè)宣傳片所要傳達(dá)的一方面是英國廣播公司在奧運(yùn)宣傳工作中所作出的貢獻(xiàn)，另一方面也能夠折射出此次奧運(yùn)的規(guī)模。動(dòng)畫制作能夠幫助我們傳達(dá)這樣的信念，并且?guī)椭覀儎?chuàng)造更多倫敦奧運(yùn)宣傳的獨(dú)特之處。
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